Gadzoog Now Offering Mobile Site Development for Businesses

(PRWEB) February 26, 2013

Gadzoog, a full service internet marketing agency that has become well known as a top SEO company, has announced that they are now offering a service for helping clients build mobile versions of their websites. Mobile sites are more important than ever. More than a billion smart phones are being used every day, with a high percentage of users accessing the internet through these mobile devices. Estimates suggest that approximately 75% of the population aged 25-35 years old uses a mobile device, with more than 60% of these users having smart phones. A large percentage of these users are accessing mobile devices as their primary internet connection. These numbers are only increasing, and the use of the standard PC is dwindling. Having the option to connect with customers and leads through these mobile devices can significantly improve not only the users experiences, but can improve the overall search engine optimization for many internet businesses.

Traditional search engine optimization (SEO) is no longer solely focused on getting a high search engine placement but is focused on incorporating the overall experience of the user as well. It is no longer enough to get a first page ranking if the users are not getting the experience, the information, and the service that they need. Not every site is automatically ready for mobile access, in fact, few are, and having this option for customers is becoming increasingly important when it comes to standing out from the competition. Companies with mobile sites are finding that they can more directly connect with users, allowing for instant access and making the internet even more convenient and functional. Add in the ability to connect with customers in real time, whether they are in front of their computer or using a mobile device, and the effects are very powerful.

Google, in particular, has shown that companies which place a focus on the users experience are going to rank higher. Those sites which have ease of navigation, relevant information and are regularly adding content are placed higher in the search engine results pages (SERPs). This leads to higher traffic numbers, which leads to more conversions. Companies that have not yet entered the mobile phase for their business face the possibility of missing out on potential business as a result, while their competitors pull ahead in the SERPs and conversion rates by having increased accessibility by mobile devices. Although not every customer will convert using their mobile device, many use the devices to do their preliminary shopping and comparing, searching for businesses or reading their email offers during down time while their phone is in hand.

Mobile sites require somewhat different programming than traditional sites, as they are being loaded onto smaller devices, such as smart phones and tablets, and they are also being viewed on screens that are not only smaller but often proportioned differently. Functionality is different, with pinch and spread motions or finer finger pointing required, rather than mouse navigation or touch pad access. These differences require that a mobile site be designed differently than a standard website that most internet marketing companies are used to developing. A properly designed mobile site will load well, have fewer delays and offer less irrelevant content or advertisements than regular websites. Gadzoog works under the premise that, A successful mobile marketing campaign starts with appropriate strategies for your customers. Mobile marketing should be local. Each location is unique and you must meet your customers where they are.

Aspects such as responsive web design, which allow for components of a website to load based on the device being used, will help businesses blend the mobile market with the traditional market. Users on smart phones will have the ability to scroll the most important information quickly, without losing track of the site navigation. Links need to be larger and better spaced for finger navigation, and menus need to be accessible on the devices so that users can immediately respond to a call to action and have the option to convert right on their mobile devices.

Mobile marketing is clearly the future of the internet and internet marketing, and allows for greater access by the users, as well as greater ability for businesses to target local markets. Mobile marketing can not only drive engagement and loyalty, but also sales. Through mobile marketing you can reach your customers more efficiently and ask them to respond to your call to action. Mobile marketing development is yet another way that Gadzoog stays on the cutting edge of internet marketing services and solutions.

For more information about mobile web design and marketing services, to request a quote, or to find out how to obtain other internet marketing services for an online business, visit http://gadzoog.com/

SEODesk.co.uk clean up search results with Stonebridge Cleaners

(PRWEB UK) 5 February 2013

With almost ten years in the industry, Dorking based family run cleaning business Stonebridge cleaners has enjoyed growth due to the power of word of mouth and long term cleaning contracts. They are clearly valued by their local clients as evidenced in their testimonial section. Stonebridge cater to the Leatherhead, Dorking and Reigate areas as the premier specialist cleaning service. However, due to the competitive and often limited advertising of emerging and growing companies, Stonebridge cleaners cannot rely on word of mouth as much as they once could. The vast majority of the modern consumer base now resorts to mobile devices such as tabloids or smart phones to conduct internet searches in order to find local businesses, rather than use more traditional approaches such as the local paper or the yellow pages.

As a result of this, a front page search engine listing for a small business such as Stonebridge cleaners is a must have as it demonstrates past successes and affords credibility. As it stands a Google search for Dorking cleaning service returns 787,000 results, with Stonebridge cleaners ranking on the third page. This means that most of their potential clients – those conducting the search – will be unaware of their webpage and therefore their existence as a company. As many as 80% of users will not browse past the first page of results: potential customers will go to Stonebridges competitors.

An internet search for cleaners Dorking returns nearly a quarter of a million results, with Stonebridge ranking on the middle of the second page. Industry leaders and search engine optimisation specialists SEODesk.co.uk have announcing they will be working with Stonebridge, optimising their website for search criteria such as Dorking cleaners and office cleaning Dorking, naturally and effectively pushing Stonebridge up the search engine rankings whilst conforming to Googles policies and not putting the website at risk. This search engine optimisation will bestow immediate benefits upon Stonebridges website and provide them with a return on investment from the start, as the increased online presence and web exposure will lead to more website traffic, and more traffic means more custom which in turn will maintain a top ranking.????

A website is vital for emerging and growing companies as it acts as an employee on a twenty four hour basis, always advertising its owners business. Even more vital is a visible website that potential clients can find, as no matter how much money has been spent on building and maintaining a website, it is for nothing if it is not easy to find. Search engine optimisation is becoming increasingly necessary for smaller businesses to survive, and SEODesk are the right people to optimise http://www.stonebridgeclean.co.uk.